Disclaimer ⚠️
Authenticity is one of our core values, and as such, we will only advertise for products or services that we can personally vouch for – meaning those that we either use or have tried ourselves.
Please note that we will also only advertise if the product or service is directly related to our audience and/or the self-improvement podcast niche.
If you want to get in touch about having us try out your brand’s products or services before running a campaign with us, please visit our contact page.
Get Your Ad Served To People That Matter
We exclusively provide mid-roll ads that have a maximum length of one minute and will play near the halfway mark of an episode.
Mid-roll ads are most effective because people are less likely to skip through them, as opposed to pre-roll and post-roll ads.
This means that a mid-roll ad reaches the most engaged and receptive listeners in our audience!
“Industry wisdom indicates that mid-rolls are the safest bet if you don’t want your ad to be skipped.”
– marketingbrew.com
We will respond to your sponsorship request within 24 hours.
Why Podcast Advertising Is Effective 💪
Podcast audiences and topics are highly targeted, making a host-read message a lot more likely to cause listeners to take action.
This is because podcasts are an intimate medium where people are voluntarily participating to learn something or be entertained. As a result, people like this are more open to learn about a product or brand via our podcast, which they have come to both enjoy and trust.
“56% of Americans 18+ who listen to five or more hours of podcasts weekly said that hearing an ad on a podcast makes them more likely to purchase a product and 53% of them agree that their opinion of a company is more positive when it is on a podcast they regularly listen to.”
– edisonresearch.com
Additional Advertising Opportunities We Provide 🙌
Our additional advertising opportunities empower you to create a comprehensive marketing feedback loop across multliple platforms.
Show Notes Shoutouts 📣
Want to drive direct traffic to your website or a sales landing page? This option empowers you to place a message of your choice with a hyperlink in our show notes to further increase your brand’s growth.
Social Media Mentions 🗣️
Want to increase your brand’s awareness on social media platforms? We’ll tag your brand’s page along with a message of your choice in each of our episode announcement posts every Tuesday.
Newsletter Promotion 💌
Get your brand’s message front and center with the power of email marketing. Cut through the spam with a link placed in our monthly newsletter, which reaches only our most devoted and engaged fans.
Review Blog Post 📝
Looking for longevity in your brand’s marketing? Look no further. We’ll write a 1,000-word review of your product/service complete with SEO to maximize both organic and referral traffic to your brand.
“94% of millennials reported making personal improvement commitments and said they’d be willing to spend nearly $300 a month on self-improvement.”
– brandminds.com
Why Sponsor Us? 🤔
Our Audience 🫶
Our audience consists of males and females ages 25 to 44 years old, living in major US cities on the East and West coasts. Their income ranges between $45k-$100k and they hold a bachelor’s degree or more. They are motivated to become better versions of themselves and they are willing to spend money to make that happen.
Flexible Pricing 🤸
Choose between CPM and CPA pricing according to your campaign goals. Go for brand recognition and awareness with CPM, or lead generation with CPA. Whatever you choose, we’ve got your back with our host-read ad formats. We’ll adapt your messaging to our audience to make a lasting impact. We charge $25 CPM and 15% CPA.
Monthly Campaigns 🚀
We provide the exposure you need, since one-off episode sponsorships don’t make much of an impression on listeners. Longer campaigns allow for repeated exposure of your brand, leading to better brand recognition and audience awareness. Research indicates giving a podcast advertising campaign six weeks to reach its full performance potential.
“Millennials spend twice as much as Baby Boomers on self-improvement such as working out, life coaching and well-being apps.”
– marketwatch.com
Reporting 📄
Metrics We Report On 📈
We report on total listens per episode after 6 weeks. We’ll report on downloads too if you’d like, but the reason we prefer listens over downloads is because of this: while people may download an episode, they don’t always get around to listening to it. Many podcast listeners even have their favorite shows set to automatically download, which exacerbates this. It’s important to remember that downloads do not equal listens, and as such, we typically only report on actual listens of an episode rather than downloads.
Metrics We Suggest You Track 📊
We recommend reading over this helpful article from portent.com on how to effectively measure your podcast advertising efforts.
Direct Traffic
Refferal Traffic
User Engagement
• Bounce rate
• Average session duration
• Pages per session
Supercharge your brand’s reach and awareness in the self-improvement niche.
Maximize impact with our flexible pricing, hyper-targeted audience, and additional advertising options.